SMS0504 | Best Practices of Social Media Sales & Marketing

Start End Duration Venue Fees
12 Jan 2020 23 Jan 2020 2 Weeks Hurghada $6,800 Register
16 Feb 2020 27 Feb 2020 2 Weeks Alexandria $6,400 Register
02 Mar 2020 13 Mar 2020 2 Weeks Kuala Lumpur $7,300 Register
12 Apr 2020 23 Apr 2020 2 Weeks Dubai $6,900 Register
18 May 2020 29 May 2020 2 Weeks Istanbul $7,300 Register
08 Jun 2020 19 Jun 2020 2 Weeks Bangkok $7,500 Register
20 Jul 2020 31 Jul 2020 2 Weeks London $7,900 Register
10 Aug 2020 21 Aug 2020 2 Weeks Paris $7,900 Register
21 Sep 2020 02 Oct 2020 2 Weeks Rome $7,900 Register
11 Oct 2020 22 Oct 2020 2 Weeks Cairo $6,400 Register
16 Nov 2020 27 Nov 2020 2 Weeks Cape Town $9,000 Register
28 Dec 2020 08 Jan 2021 2 Weeks Jakarta $8,000 Register


PROGRAM'S BACKGROUND


This program will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan.

This highly-interactive training program has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media. Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention. The main highlights are:

›       Design a comprehensive social media sales and marketing plan

›       Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities

›       Demonstrate familiarity with the range and variety of social media platforms and tools

›       Understand how to monitor and measure the effectiveness and ROI of a social media marketing plan

›       Monitor social media to protect brand reputation and build customer relationships

›       Develop persuasion and communications skills to enhance sales effectiveness

PROGRAM'S OBJECTIVES


This Program’s Attendees Will Be More Able To:

›       Implement strategies to engage customers through social media marketing

›       Integrate social media marketing tools into existing marketing plan

›       Determine which social media channels best fit organizational marketing objectives

›       Explain how social media marketing differs from traditional marketing

›       Describe best practices and rules of engagement for online sales and marketing

PROGRAM'S ATTENDEES


›       Sales & Marketing Professionals

›       Business Development Team Members

›       Customer Service Professionals

›       Team Leaders & Supervisors

›       Administrators

›       HR & Training Professionals

›       Accounts Personnel

›       Public Relations Professionals

PROGRAM'S OUTLINE


FUNDAMENTALS OF SOCIAL MEDIA MARKETING STRATEGIES

›       Program  overview and learning objectives

›       Are you keeping up with changing technology?

›       How social media marketing differs from traditional marketing

›       Benefits of using social media marketing

›       The history of social media

›       The 4 Ps of media marketing

›       Avoiding common mistakes in social media marketing

›       Case study: best practices of social media sales and marketing

›       Social media’s impact on customer service

›       Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn marketing

PRINCIPLES OF PERSUASION TO ENHANCE SALES & MARKETING EFFECTIVENESS

›       What is the difference between Sales and Marketing?

›       Marketing and selling to the four customer buying styles

›       Body language skills to enhance video presentations

›       Active listening skills development

›       How to use questioning skills to identify customer expectations and service requirements

›       Keys for designing a multimedia sales presentation

›       The power of online customer testimonials

›       How to turn visitors into customers with conversion optimization

›       Sell with emotion not logic

CREATING A SOCIAL MEDIA MARKETING STRATEGY

›       Marketing trends to implement in your marketing plan

›       Steps to building your social media marketing plan

›       Using SWOT for social media market analysis

›       Creating website content

›       Market segmentation

›       Porter’s 5 forces

›       Building brand loyalty

›       How to make a video go viral

MEASURING & MONITORING SOCIAL MEDIA CAMPAIGNS

›       Benefits of measuring social media effectiveness

›       Monitoring your organization’s reputation online

›       Breakout session: action planning for reputation damage control

›       Define strategy, objectives, priorities, and goals

›       Steps to measure the effects of social media

›       Increase search engine optimization

›       Top social media monitoring tools

›       Case study: best practices for measuring and monitoring social media

PROFESSIONAL DEVELOPMENT FOR CONTINUOUS IMPROVEMENT

›       Practical exercise: developing your action plan

›       Your attitude makes a difference

›       Setting SMART objectives

›       Practical exercise: setting personal development and business goals

›       Time management tips to improve daily productivity

›       Stress management strategies for peak performance

›       Program  review and feedback

ADDITIONAL DETAILS




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Material published by Pioneers shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination; downloading, storing in any medium, transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
P.O. Box 11111,
Ibn Al-Hakam Square, Helmyat El-Zaytoon, Cairo, Egypt
Tel: 002 01117866099 | 01117864455, Email: info@pioneerscenter.com
 

Benefits to Organization

1. The candidates will become competent, effective and productive on their jobs. This training program is useful for:
        · Competency building where existing employee is promoted or planned to be promoted.
        · Technical knowledge, skills and competencies.
        · Needs and expectations of the stakeholders/ customers both internal and external.
        · Opportunities to exceed stakeholder/ customer expectations.
2. Create a pool of trained manpower that can cost-effectively spread the knowledge to large number of employees inside the organization.
3. Our facilitators often act as mentors for your trained employees and thus provide a most effective way to ensure effective competency development and application by your motivated staff.
4. We adopted a one-to-one approach that can provide more room for your employees to work at their own pace and address individual needs more freely.

Benefits to the Individuals

1. The candidates will gain a multi-discipline understanding of the subject matter.
2. Have an individual action plan to take away that will help the candidates make a difference in their organizations. This will add value to the expertise and experience of the candidates’.
3. Be more able to enhance job satisfaction and reduce wasted time and effort.
4. Ensure that the candidates will know and appreciate the strategic imperatives that drive the organization's efforts in their relevant job area.
5. Be more able to align your roles and job requirements with the organization’s mission and vision.
6. Be more able to meet your deadlines and tasks and successfully complete any scorecard in a timely fashion.

Additional Benefits

1. Good & best industry practices.
2. Checklist approach for ease of understanding and practical application.
3. Latest technologies including information technology, quality assurance and methodology.
4. Quality assurance and quality improvement incorporated in each program.
5. One-to-one approach and small groups will lead to learner-centered environment.
6. Experienced and qualified instructors both academically and in practice.
7. Customized programs to meet and suit individual training needs.
8. Letters of recommendation for the exceptional performers.

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