PROGRAM'S BACKGROUND

This program will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan.

This highly-interactive training program has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media. Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention. The main highlights are:

›       Design a comprehensive social media sales and marketing plan

›       Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities

›       Demonstrate familiarity with the range and variety of social media platforms and tools

›       Understand how to monitor and measure the effectiveness and ROI of a social media marketing plan

›       Monitor social media to protect brand reputation and build customer relationships

›       Develop persuasion and communications skills to enhance sales effectiveness

PROGRAM'S OBJECTIVES

This Program’s Attendees Will Be More Able To:

›       Implement strategies to engage customers through social media marketing

›       Integrate social media marketing tools into existing marketing plan

›       Determine which social media channels best fit organizational marketing objectives

›       Explain how social media marketing differs from traditional marketing

›       Describe best practices and rules of engagement for online sales and marketing

PROGRAM'S ATTENDEES

›       Sales & Marketing Professionals

›       Business Development Team Members

›       Customer Service Professionals

›       Team Leaders & Supervisors

›       Administrators

›       HR & Training Professionals

›       Accounts Personnel

›       Public Relations Professionals

PROGRAM'S OUTLINE

FUNDAMENTALS OF SOCIAL MEDIA MARKETING STRATEGIES

›       Program  overview and learning objectives

›       Are you keeping up with changing technology?

›       How social media marketing differs from traditional marketing

›       Benefits of using social media marketing

›       The history of social media

›       The 4 Ps of media marketing

›       Avoiding common mistakes in social media marketing

›       Case study: best practices of social media sales and marketing

›       Social media’s impact on customer service

›       Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn marketing

PRINCIPLES OF PERSUASION TO ENHANCE SALES & MARKETING EFFECTIVENESS

›       What is the difference between Sales and Marketing?

›       Marketing and selling to the four customer buying styles

›       Body language skills to enhance video presentations

›       Active listening skills development

›       How to use questioning skills to identify customer expectations and service requirements

›       Keys for designing a multimedia sales presentation

›       The power of online customer testimonials

›       How to turn visitors into customers with conversion optimization

›       Sell with emotion not logic

CREATING A SOCIAL MEDIA MARKETING STRATEGY

›       Marketing trends to implement in your marketing plan

›       Steps to building your social media marketing plan

›       Using SWOT for social media market analysis

›       Creating website content

›       Market segmentation

›       Porter’s 5 forces

›       Building brand loyalty

›       How to make a video go viral

MEASURING & MONITORING SOCIAL MEDIA CAMPAIGNS

›       Benefits of measuring social media effectiveness

›       Monitoring your organization’s reputation online

›       Breakout session: action planning for reputation damage control

›       Define strategy, objectives, priorities, and goals

›       Steps to measure the effects of social media

›       Increase search engine optimization

›       Top social media monitoring tools

›       Case study: best practices for measuring and monitoring social media

PROFESSIONAL DEVELOPMENT FOR CONTINUOUS IMPROVEMENT

›       Practical exercise: developing your action plan

›       Your attitude makes a difference

›       Setting SMART objectives

›       Practical exercise: setting personal development and business goals

›       Time management tips to improve daily productivity

›       Stress management strategies for peak performance

›       Program  review and feedback

ADDITIONAL DETAILS