Pioneers for Training, Development & Consultancy

CSP0105 | The Public Relations Officer & Corporate Communications Program

Start	End	Duration	Venue	Fees
20 Jan 2020	31 Jan 2020	2 Weeks	Istanbul	$7,300	Register
10 Feb 2020	21 Feb 2020	2 Weeks	Kuala Lumpur	$7,300	Register
09 Mar 2020	20 Mar 2020	2 Weeks	London	$7,900	Register
20 Apr 2020	01 May 2020	2 Weeks	Barcelona	$7,900	Register
03 May 2020	14 May 2020	2 Weeks	Abu Dhabi	$6,900	Register
15 Jun 2020	26 Jun 2020	2 Weeks	Jakarta	$8,000	Register
26 Jul 2020	06 Aug 2020	2 Weeks	Cairo	$6,400	Register
17 Aug 2020	28 Aug 2020	2 Weeks	Cape Town	$9,000	Register
07 Sep 2020	18 Sep 2020	2 Weeks	Bangkok	$7,500	Register
26 Oct 2020	06 Nov 2020	2 Weeks	Johor Bahru	$7,300	Register
15 Nov 2020	26 Nov 2020	2 Weeks	Alexandria	$6,400	Register
13 Dec 2020	24 Dec 2020	2 Weeks	Dubai	$6,900	Register

PROGRAM'S BACKGROUND

The program looks at variety of corporate communications tools and models before examining in details the potential value and role of key stakeholders in the corporate affairs/PR process. It looks at approaches that will permeate the whole organization as well as the specialist disciplines within PR and communications. Firmly establishing the place of PR in the company, the program looks at the contributions that can be measured. Participants will pull together all of the program content into an action plan which can be discussed with top management.

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this program you will learn:

› The tools and techniques required to manage reputation in a complex media environment

› How to manage knowledge within the business for effective media management

› How to shape external perceptions of your organization by first class corporate internal communications

› How to develop a strategic approach and a clear plan of action

PROGRAM'S OBJECTIVES

This Program’s Attendees Will Be More Able To:

› Set Corporate Affairs in strategic anticipatory and effective context

› Develop an understanding of stakeholder programs for regular, focused communication

› Examine the development of Corporate Affairs tools

› Understand the development of strategy/plans/tactics and coordinating these

› Evaluate and the use of research

PROGRAM'S ATTENDEES

› Customer Service Managers

› Call Center Managers

› Supervisors

› Superintendents

› Team Leaders

› Customer Service Representatives

› Lead Reps and Specialists

› Sales Managers

› Sales Professionals

› Business Owners

› General Managers

PROGRAM'S OUTLINE

INTRODUCTION & WELCOME: THE POWER OF COMMUNICATION

› Introduction and welcome

› Program, design and options

› Opening exercise: Goal setting

› Corporate Affairs and Public Affairs approaches

› Corporate identity and image

› Corporate communications overview and strategy

› External reputation management Communication as a change agent

› Communication as goal for all managers

FROM THE INSIDE OUT: CRAFTING CONSISTENT MESSAGES

› Internal communications

› Family and friends as Stakeholder

› Measuring emotional capital

› Communications channels mapping and monitoring

› Setting internal communications goals

› New media for rapid interaction

› Champions, opinion formers and incentive system

› The place of the company magazine/newsletter

› The multinational internal communications program

› Commitment from internal decision makers

RISKS & THREATS: THEIR IDENTIFICATION & MANAGEMENT

› Single issue politics

› Special interest groups

› Whistleblowers and the rules of disclosure

› External opinion formers

› Cause related PR and core values

› Campaigns, their design and planning

› A crisis management toolkit

› Stakeholder interest inventories

› Opinion former networks

CORPORATE AFFAIR/PR IN THE CORPORATE MIX

› PR in the communications mix

› PR in the marketing mix

› Direct response PR

› Financial PR

› PR and strategy

› Brand PR

› Persuasion measurement techniques

› Integrating PR/Communications and marketing plans

› The art of leveraging

› Corporate affairs and customer relations

POWERFUL & PERSUASIVE ACTION PLANNING

› Measurement of performance: bottom line impact

› Translating strategy to tactics

› Horizons for PR and corporate affairs development

› Tools and Techniques summary: a tactical inventory

› Recruiting allies: a networking approach

› Justifying the plan and convincing top management

› Making the most of other disciplines to maximize results

› Individual and group consultancy

› Further sources of help and information

ADDITIONAL DETAILS

Material published by Pioneers shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination; downloading, storing in any medium, transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

P.O. Box 11111,

Ibn Al-Hakam Square, Helmyat El-Zaytoon, Cairo, Egypt

Tel: 002 01117866099 | 01117864455, Email: info@pioneerscenter.com

Benefits to Organization

1. The candidates will become competent, effective and productive on their jobs. This training program is useful for:

· Competency building where existing employee is promoted or planned to be promoted.

· Technical knowledge, skills and competencies.

· Needs and expectations of the stakeholders/ customers both internal and external.

· Opportunities to exceed stakeholder/ customer expectations.

2. Create a pool of trained manpower that can cost-effectively spread the knowledge to large number of employees inside the organization.

3. Our facilitators often act as mentors for your trained employees and thus provide a most effective way to ensure effective competency development and application by your motivated staff.

4. We adopted a one-to-one approach that can provide more room for your employees to work at their own pace and address individual needs more freely.

Benefits to the Individuals

1. The candidates will gain a multi-discipline understanding of the subject matter.

2. Have an individual action plan to take away that will help the candidates make a difference in their organizations. This will add value to the expertise and experience of the candidates’.

3. Be more able to enhance job satisfaction and reduce wasted time and effort.

4. Ensure that the candidates will know and appreciate the strategic imperatives that drive the organization's efforts in their relevant job area.

5. Be more able to align your roles and job requirements with the organization’s mission and vision.

6. Be more able to meet your deadlines and tasks and successfully complete any scorecard in a timely fashion.

Additional Benefits

1. Good & best industry practices.

2. Checklist approach for ease of understanding and practical application.

3. Latest technologies including information technology, quality assurance and methodology.

4. Quality assurance and quality improvement incorporated in each program.

5. One-to-one approach and small groups will lead to learner-centered environment.

6. Experienced and qualified instructors both academically and in practice.

7. Customized programs to meet and suit individual training needs.

8. Letters of recommendation for the exceptional performers.