SMS0507 | Sales & Marketing Professional Manager Skills

Start End Duration Venue Fees
07 Dec 2020 18 Dec 2020 2 Weeks Johor Bahru $7,300 Register
08 Mar 2020 19 Mar 2020 2 Weeks Alexandria $6,400 Register
10 May 2020 21 May 2020 2 Weeks Dubai $6,900 Register
14 Jun 2020 25 Jun 2020 2 Weeks Cairo $6,400 Register
17 Feb 2020 28 Feb 2020 2 Weeks Istanbul $7,300 Register
23 Nov 2020 04 Dec 2020 2 Weeks Beijing $9,000 Register
24 Aug 2020 04 Sep 2020 2 Weeks Kuala Lumpur $7,300 Register
26 Oct 2020 06 Nov 2020 2 Weeks Barcelona $7,900 Register
27 Jan 2020 07 Feb 2020 2 Weeks New York $10,000 Register
27 Apr 2020 08 May 2020 2 Weeks London $7,900 Register
27 Jul 2020 07 Aug 2020 2 Weeks Bangkok $7,500 Register
28 Sep 2020 09 Oct 2020 2 Weeks Singapore $8,000 Register


PROGRAM'S BACKGROUND


A good sales and marketing manager formally needs to possess numerous skills. However, some skills alone do not ensure that one would make a good manager too; the skill set is sometimes more important. Negotiation, communication and interpersonal skills are a must for a good sales and marketing manager since marketing and sales is all about winning people and convincing them.

Sales & Marketing Professionals do need to have professional skills in marketing formally, but if they have sufficient practical experience and these skills, they are likely to do better than someone with a degree. This program provides Sales and Marketing professionals with the core knowledge required to competency as sales & marketing supervisors. 

PROGRAM'S OBJECTIVES


This Program’s Attendees Will Be More Able To:

›       Understand the marketing and sales framework of a business organization

›       Focus on best practices, tools and models to implement an effective marketing and sales management system

›       Emphasize planning and executing advanced marketing strategies

›       Develop strategies, initiatives and programs to build and sustain a competitive market advantage

PROGRAM'S ATTENDEES


›       Marketing professionals

›       Marketing managers

›       Marketing Assistants

›       Sales Professionals who are involved in marketing activities

›       Marketing, Sales and Customer Service Personnel

›       Corporate planning and business development

›       Product, advertising and brand management

›       Key account and territory management

›       Client Services Personnel

›       Regional and Divisional Operations Personnel

›       Marketing staff and executives wishing to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective

›       The program is also designed for anyone who wants to keep current on marketing strategies

PROGRAM'S OUTLINE


MARKETING CONCEPTS

›       Evolution of the marketing concept

›       Relationship between marketing and selling

›       Scope of marketing management - analyzing opportunities, selecting target segments, developing market mix, managing the marketing effort

MARKETING STRATEGY & PLANNING

›       Types of marketing strategies

›       The marketing audit

›       Competitive Analysis(PESTLE, PORTER, SWOT, TOWS)

›       Marketing plans and planning

ADVERTISING & DISTRIBUTION

›       Understanding the communication process

›       Major advertising decisions, AIDA and the buyer-readiness stages, types of media research and Selection, Copy Illustration and Message Design

›       The sales promotion mix; push versus pull strategies

›       Physical distribution and channels of distribution; emerging trends of direct marketing

MANAGING PRODUCT LIFE CYCLES

›       Introducing the Product Life Cycle Concept (PLC)

›       Product and promotion mix strategies across the stages of the PLC

›       Analysis of a relative market share matrix

MARKET SEGMENTATION

›       Basis of market segmentation

›       Positioning and targeting for results

›       Tips for successful segmentation

MARKETING RESEARCH

›       Marketing research defined

›       The marketing research process

›       Types and sources of data

›       Designing, analyzing, interpreting, and reporting the research findings

UNDERSTANDING BUSINESS ENVIRONMENT

›       Regulatory

›       Commercial

UNDERSTANDING & FULFILLING CUSTOMER EXPECTATIONS

›       Products

›       Services

NEGOTIATING SKILLS

›       Understanding the process

›       Preparation for negotiations

›       Negotiating tactics

DEVELOPING ENTREPRENEURSHIP

›       Personal skills

›       In teams

LEADERSHIP IN SALES & MARKETING

›       People leadership

›       Service leadership

›       Product leadership

OPERATIONS & MANAGEMENT

›       Identifying new customers

›       Setting appointments

›       Presenting products

›       Developing sales plans

›       Developing proposals

›       Managing sales team

›       Coaching team members

›       Customer relationship management

›       Strategies & projects for exceeding customer expectations

›       Preparing an action plan

ADDITIONAL DETAILS




Pioneers is a registered trademark © 2008-2018
Material published by Pioneers shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination; downloading, storing in any medium, transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
P.O. Box 11111,
Ibn Al-Hakam Square, Helmyat El-Zaytoon, Cairo, Egypt
Tel: 002 01117866099 | 01117864455, Email: info@pioneerscenter.com
 

Benefits to Organization

1. The candidates will become competent, effective and productive on their jobs. This training program is useful for:
        · Competency building where existing employee is promoted or planned to be promoted.
        · Technical knowledge, skills and competencies.
        · Needs and expectations of the stakeholders/ customers both internal and external.
        · Opportunities to exceed stakeholder/ customer expectations.
2. Create a pool of trained manpower that can cost-effectively spread the knowledge to large number of employees inside the organization.
3. Our facilitators often act as mentors for your trained employees and thus provide a most effective way to ensure effective competency development and application by your motivated staff.
4. We adopted a one-to-one approach that can provide more room for your employees to work at their own pace and address individual needs more freely.

Benefits to the Individuals

1. The candidates will gain a multi-discipline understanding of the subject matter.
2. Have an individual action plan to take away that will help the candidates make a difference in their organizations. This will add value to the expertise and experience of the candidates’.
3. Be more able to enhance job satisfaction and reduce wasted time and effort.
4. Ensure that the candidates will know and appreciate the strategic imperatives that drive the organization's efforts in their relevant job area.
5. Be more able to align your roles and job requirements with the organization’s mission and vision.
6. Be more able to meet your deadlines and tasks and successfully complete any scorecard in a timely fashion.

Additional Benefits

1. Good & best industry practices.
2. Checklist approach for ease of understanding and practical application.
3. Latest technologies including information technology, quality assurance and methodology.
4. Quality assurance and quality improvement incorporated in each program.
5. One-to-one approach and small groups will lead to learner-centered environment.
6. Experienced and qualified instructors both academically and in practice.
7. Customized programs to meet and suit individual training needs.
8. Letters of recommendation for the exceptional performers.

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